Overview
Industry: Outdoor Cooking Equipment, Grills, Accessories
Locations: National Chain Hardware Stores
Type: Product Vignette, Product Glorifier, Accessory Merchandising Display
Custom Solution Key Features
- Designed a double-sided fabric graphic stand to spotlight Char-Broil’s new product launch, featuring electric grills and griddles in a clean, high-impact presentation
- Developed a heavy-duty merchandising display to support the hero product stand and organize grill accessories, from durable grill covers to smaller spatulas and tools
- Engineered the retail display to maximize cross-merchandising opportunities, driving add-on sales of Char-Broil accessories alongside the core electric grill line
- Elevated the brand image with upgraded materials, including exposed-edge layered birch plywood for a premium, modern look
- Incorporated dimensional acrylic logo signage to reinforce Char-Broil’s branding, improve in-store visibility, and create a cohesive, on-brand retail display
