Overview

Industry: Outdoor Cooking Equipment, Grills, Accessories

Locations: National Chain Hardware Stores

Type: Product Vignette, Product Glorifier, Accessory Merchandising Display

Custom Solution Key Features

  • Designed a double-sided fabric graphic stand to spotlight Char-Broil’s new product launch, featuring electric grills and griddles in a clean, high-impact presentation
  • Developed a heavy-duty merchandising display to support the hero product stand and organize grill accessories, from durable grill covers to smaller spatulas and tools
  • Engineered the retail display to maximize cross-merchandising opportunities, driving add-on sales of Char-Broil accessories alongside the core electric grill line
  • Elevated the brand image with upgraded materials, including exposed-edge layered birch plywood for a premium, modern look
  • Incorporated dimensional acrylic logo signage to reinforce Char-Broil’s branding, improve in-store visibility, and create a cohesive, on-brand retail display