Our Process

Delivering Business Growth through Partnership

Our approach to client partnerships is driven by the values that guide our own business - transparency, creativity, attention to detail, hard work. We're also committed to stellar customer service and flawless execution. 

Throughout the process, and after, we're here to support you. Retail and Trade Shows aren't M-F, 9-5; neither are we. You can rest easy knowing the pros at PFI have your back. 

Tour

1. Discovery

CONVERSATION & COMPREHENSION

We start with deep dive to learn about you and ensure we have a full picture of your business goals and challenges. This is all about asking the right, strategic questions and listening to every detail.

  • What's essential for the success of your company?
  • Where is your audience struggling to understand your value offering? 
  • How can we further build or enhance the brand, while driving engagement with your target audience and accelerating sales?
  • What learnings can we share from our other projects to assist you?

 

Discovery Meeting

2. Design

GUIDED EXPLORATORY PROCESS

After our discussion, the PFI team develops a variety of solutions, exploring various concepts that can achieve your objectives. Throughout the journey, from rough sketches to finished renderings, we'll guide you through critical considerations, with a keen eye on the real world execution.

3. Deliver

MANUFACTURE AND FABRICATION

The pivot to fabrication is where all the hard upfront work pays off. Details from site surveys, combing through show regulations, or observing shoppers at retail, have not only informed the design process, but will smooth the way to transforming the concept into reality. 

Our team is dedicated to radical attention to every detail. This goes beyond material selections and PMS color matching, and into the right way to pack your display or exhibit and protect your investment.

Deliver

4. Delight

Seeing their new booth on the trade show floor for the first time, or watching sales accelerate at retail, is a rewarding experience for our clients - and for us!  Our goal is to exceed their expectations, and we work tirelessly to accomplish that. This allows our clients to stay focused on their marketing and sales objectives, while we manage show services and display drop shipping to the field.

Bringing Your Brand To Life, Together

 Business is about more than just transactions; it’s about good people choosing to work together. We’re lucky to call our clients great partners. Our process is a long-term journey—covering everything from conceptualization to final installation—and we pour our hearts and talent into every step. When you enjoy who you work for, the energy stays sky-high. 

Trent G.

Event / Media / Partnership Senior Marketing Specialist, Edelbrock Group

“We’re thrilled to share our experience with the new booth PFI Displays created for us! The design perfectly captured our brand and helped us engage both existing and new, younger customers — sparking exciting discussions throughout the event.

The response was overwhelmingly positive — our staff, customers, and even industry partners absolutely loved the booth. It became a real standout on the show floor!

PFI delivered a turnkey experience, managing everything from design and creation to setup and teardown with professionalism and precision. Their attention to detail and creativity truly made the difference.

Huge thanks to the PFI Displays team for bringing our vision to life and helping us make such a strong impact!"

Jeffrey B.

Manager – Legal Production, Sissan & Banyas

“PFI’s services are critical to our Firm’s success at SEMA. Having your team handle all aspects of our booth shipping, logistics, set-up, and tear-down frees our team up to focus on developing new connections and building relationships with new customers. We’ve learned over several years now that we can rely on the PFI team to consistently, professionally, timely, and accurately handle all aspects of our SEMA booth. Knowing that we have PFI on our side gives us great peace of mind heading into a busy and stressful event.

Thank you for all that you and your team do for us."

 

Ryan L.

Marketing Manager, American Kenda Rubber Industrial Co.,LTD

“SEMA 2025 was a successful event once again for Kenda Tires.  Our partnership with PFI allows Kenda to focus on our meeting planning and communications while PFI handles the design, logistics and set-up of our booth.  Their service and attention to detail allow me to dedicate my time to other parts of the show planning process."

 

Robert D.

Director of Marketing Communications, Phothera

“PFI was a true partner. They listened, understood and brought our vision to life. They worked within our budget without ever sacrificing quality, and the final result exceeded our expectations."

 

PRC Saltillo Team

“PFI truly listened to what mattered most to us and made it happen. From the very first conversation, they listened closely, asked the right questions, and brought forward creative ideas that aligned perfectly with our brand and objectives.

Communication was clear and transparent, with costs explained upfront and no surprises. Every stage was handled with friendliness, professionalism, and a focus on making things easy for our team.

We felt truly heard, and PFI transformed our ideas into a booth that felt authentically us."


 

 

Hayley H.

PBE/Tranquility

"Working with the entire PFI team has been a fantastic experience. They helped bring our booth presence into the 21st century and gave our brand a modern look that stands out on the show floor.

Thanks to their incredible work, we have seen more traffic and more attention at our tradeshows.

PFI Displays is an honest, hardworking third generation family owned business that takes real pride in what they do. This was my second time partnering with PFI, and I would work with them again without hesitation. I cannot recommend PFI Displays highly enough!"

 

Diana B.

LEED GA, Marketing Manager, Roppe

"Working with PFI feels like working with extended family. They understand our vision, even from a rough sketch, and always deliver reliable, high-quality solutions. It’s small-town values paired with state-of-the-art capabilities."