Industry: Building Products
Location: 2,000 Therma-Tru Showrooms across the country
Type: Freestanding displays, Interactive Technology displays
Creative problem solving in action
Goal: increase sales of Therma-Tru entry doors with decorative glass across 2,000+ showrooms nationwide
Multi-state research with showroom managers and sales teams to understand in-store shopping and decision-making
Solution: integrate interactive technology directly into the product experience
CNC-machined Therma-Tru doors house a large-format flat screen controlled by an embedded tablet
Shoppers browse and experience the full Therma-Tru glass line in a full-size door, seeing style, privacy, and light options in real time
Immersive, guided experience that simplifies comparison, answers questions on the spot, and speeds the path to purchase
