“We’re thrilled to share our experience with the new booth PFI Displays created for us! The design perfectly captured our brand and helped us engage both existing and new, younger customers — sparking exciting discussions throughout the event.
The response was overwhelmingly positive — our staff, customers, and even industry partners absolutely loved the booth. It became a real standout on the show floor!
PFI delivered a turnkey experience, managing everything from design and creation to setup and teardown with professionalism and precision. Their attention to detail and creativity truly made the difference."
-Edelbrock Group
Overview
Industry: Automotive Aftermarket
Dimensions: 30'x40', 20'x80'
Shows: Speciality Equipment Market Association (SEMA), Performance Racing Industry (PRI)
“Walking into the new booth for the first time was like stepping into a celebration of everything that makes car culture great..."
Design Flexibility: A modular, Formula One-inspired design adaptable to diverse floorplans.
Striking Visual Identity: Striking red light accents and dramatic curved overhead signs ensures prominent brand visibility from across the exhibit hall.
Organizing sub-brands in dedicated zones using custom display tables with dedicated monitors for clear brand identification and effective showcasing.
An upscale private conference area with overhead lighting, acrylic panels, a monitor and fabric graphics evocative of the racing culture.
A dedicated area to host top automotive influencers for autograph signings to drive traffic, along with a "New Products" counter to ensure innovations remained front and center.
Strategic Layout: The open floor plan encouraged attendees to explore the full array of brands that make up the Edelbrock group, and helps manage a busy show floor.
Immersive Technology: A four-screen monitor array provided a large-scale video presentation area. Interactive product displays allowed attendees to physically engage with products (twisting and turning components) for a hands-on experience.
