G Hughes Sugar-Free BBQ Sauces, part of the Gia Russa family, needed to elevate their "startup" trade show appearance to match their strong market presence and align seamlessly with sister brands Gia Russa and Little Italy.
The client wanted a unique 20’x10’ exhibit, aiming for a premium look inspired by authentic "backyard Texas BBQ"—combining rustic charm with a high-end finish.
The project required a premium look, dynamic media integration, a fully functional demo area for live cooking, and seamless built-in storage.
PFI Displays delivered a tailored 20’x10’ exhibit blending authentic barbecue design with practical function, ensuring efficient workflow for staff while maximizing visual impact for attendees.
Key Exhibit Features:
The new custom exhibit elevated G Hughes from a "startup" look to a high-end, professional destination. The solution delivered seamless demo functionality, smart storage, and a cohesive presence alongside the sister brand exhibits.