Our Custom Solution

PFI Displays collaborated with Edelbrock to develop a custom exhibit that brought their high-performance vision to life. The design centered on a sleek, modern aesthetic optimized for attendee engagement.

Key Features of the Exhibit:

• Striking Visual Identity: We utilized a clean white color palette throughout the space, accented by vibrant red lighting to evoke speed and performance.
• Architectural Impact: Curving overhead signs were engineered to sweep dramatically across the booth, ensuring prominent brand visibility from across the exhibition hall.
• Strategic Layout: To organize the product lines, sub-brands were separated onto custom display tables, each equipped with dedicated monitors for clear brand identification.
• Premium Meeting Space: A sophisticated conference area was created using overhead lighting, acrylic panels, a monitor, and custom fabric graphics for an upscale, private meeting environment.
• Immersive Technology:
  • A four-screen monitor array provided a large-scale video presentation area.
  • Interactive product displays allowed attendees to physically engage with products (twisting and turning components) for a hands-on experience.
• Influencer & Product Focus: We included a dedicated area to host top automotive influencers for autograph signings to drive traffic, along with a "New Products" counter to ensure innovations remained front and center.

Result

The new exhibit system debuted at the SEMA Show to overwhelming success. The design perfectly captured Edelbrock's brand essence and successfully achieved its primary goal: engaging both their loyal existing customer base and a vital new, younger generation of automotive enthusiasts. The modular design proved its versatility, delivering a powerful brand presence at both SEMA and PRI shows.