Overview

Company: Reeb Showroom

Entry doors are a low frequency purchase and the purchase process is challenging for homeowners. There are a lot of choices to make and many details that have to be accurate.

To help guide homeowners through this process, REEB asked PFI to help conceptualize the process in key dealer showrooms.

Our engineering know-how and flawless execution results in operating displays that allow heavy products to be demonstrated correctly, every time, in any setting

Understanding the “path to purchase” is pivotal to our design process, and leads to influential and sales-increasing in-showroom experiences