How National Brands Create Compelling Customer Journeys with Powerful Brand Experiences

Capturing attention and driving sales with a store-in-store display requires more than just good design—it takes a precise, well-executed process. At PFI Displays, we specialize in turning brand visions into impactful retail experiences. This guide walks you through our streamlined four-step process to ensure flawless execution, from your initial idea to the final installation.

Step 1: Site Assessment & Technical Planning

Every great display begins with a deep understanding of the retail environment. During this phase, we combine a thorough site visit with detailed technical planning to gather all the information needed for a seamless installation.

Here’s what we cover:

• Retail Environment Analysis: We evaluate store layout, customer flow, and existing fixtures to determine the best placement for your display.
• Technical Measurements: Our team captures exact dimensions, surrounding fixtures, and records infrastructure details like power outlets and structural supports to ensure the design fits perfectly.
• Collaborative Discussions: We meet with you and store personnel to align on goals, target audience, and product requirements. This ensures our design direction matches your strategic objectives.

By starting with this detailed assessment, we set the foundation for a display that integrates beautifully into the space and functions flawlessly.

Step 2: Design Collaboration & Feedback

With the technical groundwork in place, we move to the design phase, where ideas come to life. Collaboration plays a big role here to ensure your display meets both brand and operational needs.

Key elements of this step include:

• Concept Development: Our team creates detailed renderings and 3D models to showcase how the display will look and function, giving you a clear vision of the final product.
• Brand Integration: We align the design with your marketing goals, ensuring it highlights your products and communicates your brand’s message effectively.
• Feedback Loop: We gather input from both your team and store managers to refine the design for maximum impact and practicality on the sales floor.

This collaborative process ensures the final design isn’t just visually stunning but also meets the needs of store staff and customers.

Step 3: Fabrication & Professional Installation

Once the design is finalized, we move to fabrication, where every detail is carefully crafted to minimize disruption to the store. Our approach ensures that we’re as efficient as possible, both in production and on-site installation.

Here’s how we ensure a seamless process:

• Minimal Store Disruption: Every component is pre-fabricated to the greatest extent possible, reducing the time we need to be on-site. Unlike teams that camp out for weeks behind plastic barriers or temporary walls, our installations are typically completed within 1-2 days. We prioritize speed and precision to keep your store operations running smoothly.
• Seamless Logistics: From packaging to transportation and scheduling, we handle every detail so the store staff can focus on their customers without interruptions.
• Expert Assembly: Our on-site team ensures every component is installed to exact specifications, including lighting and digital elements, with minimal disruption to the retail environment.
• Final Quality Check: Before we wrap up, we thoroughly inspect every detail to ensure functionality and leave the space spotless and customer-ready.

This efficient and non-invasive process delivers powerful results quickly. For example, one of our recent installations helped a retailer rocket their sales from below top rankings to #1 in revenue—and they’ve stayed there!

Step 4: A Display That Delivers Results

The final result is more than just a display—it’s a strategic sales tool that enhances your brand presence and drives customer engagement. Our process ensures your store-in-store:

• Captures Attention: Thoughtful design and placement draw shoppers in.
• Reinforces Brand Identity: The display embodies your brand values within the retail space.
• Drives Sales: By showcasing your products effectively, the display converts browsers into buyers.

Your Partner in Retail Excellence

At PFI Displays, we understand the importance of aligning creativity with precision. From the initial site visit to the final installation, our process is designed to deliver exceptional results. Let us help you create a retail display that not only meets your goals but exceeds expectations. Reach out today to get started!